Privacy policy and processing of personal data


The safety of your data is the most important thing to us, that's why we treat any aspect of your data protection with SERIOUSNESS and COMMITMENT.

As of May 25, 2018, Regulation (EU) 2016/679 was implemented on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (Regulation general data protection) known as GDPR (General Data Protection Regulation). This means that any Operator/entity that processes personal data must apply these new requirements and transparently provide information on how the data is processed.

Why are my data processed?

Given the need to comply with the provisions of the GDPR, as well as the fact that we are dedicated to taking care of your personal data (which may include name, surname, e-mail address, etc. depending on the purpose of the processing) that are found in the of our data, we inform you that they are used only for the purpose of successfully completing the processes carried out in relation to you (we mention a few processes without limiting ourselves to these: reservation/sale/order processing, transport and deliveries, guarantees and service, maintenance customer relations - customer support service, conducting recruitment processes, sending advertising information, statistical analysis, etc.).

What options do I have?

To exercise your rights regarding the processing of personal data and in this sense, please consult the section: The rights of the data subject [link in the page to the section Your rights]

How do I find out more about the new regulations?

We are committed to the protection and security of your data and want you to be informed and make informed decisions about how the information you provide to us is used.

In this regard, please refer to the following sections to learn more about the application of "GDPR" from 25 May 2018 and how this translates into our relationship.

How can I contact you?

If you still have any questions or would like more information related to data protection, please send us an e-mail at and we will answer you as soon as possible.

Note: AGRO INFINITY SRL complies with all legislative measures regarding the protection of personal data.

Information regarding the application of "GDPR" within AGRO INFINITY SRL

1. Introduction:

Starting from May 25, 2018, Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (General Regulation on data protection) hereinafter referred to as the "GDPR Regulation".

Please consult the information in this document because it expresses the policy of the AGRO INFINITY SRL company regarding the processing of personal data.

Within AGRO INFINITY SRL, we process personal data exclusively within the framework of the legal provisions regarding the protection of personal data, see the legal basis [link in the page to the Legal basis section].


   ● Operator = The operator responsible for data processing within the meaning of the GDPR Regulation is AGRO INFINITY SRL, a company with private capital, registered in the Trade Register with No. J12/3664/2022, tax code RO46331452 and registered office in Cluj-Napoca, Str. Liviu Rebreanu no. 2, bl. P19, et. 7, ap. 40, Cluj county, Romania, hereinafter referred to as "Operator" or "AGRO INFINITY SRL".

   ● Data protection contact details (DPO) = Address to which requests for information regarding the processing of personal data can be sent: Cluj-Napoca, Str. Liviu Rebreanu no. 2, bl. P19, et. 7, ap. 40, Cluj county, Romania, AGRO INFINITY SRL Headquarters - to the attention of the DATA PROTECTION OFFICER or to the e-mail address:

   ● Cookies = A "cookie" is a small file, usually consisting of letters and numbers. It is downloaded to the memory of a computer or other type of device used for internet browsing (smartphone, tablet, etc.), when the user accesses a certain website.

   ● Data subject within the meaning of the GDPR Regulation = identified or identifiable natural person (who can be identified, directly or indirectly, in particular by reference to an identification element: name, identification number, location data, an online identifier, or to one /several specific elements, specific to his physical, physiological, genetic, psychological, economic, cultural or social identity). The person concerned can be the applicant of a service offered by the Operator, as well as any other natural person whose personal data is transmitted to the Operator (for example, a customer or potential customer, a user of the Operator's website, etc.).

   ● Categories of processed data = Personal data (first name, last name, date of birth, address, telephone number and e-mail address, etc.) are processed by us only if you enter this data in a field from the website or send them to us by e-mail. Non-personal data (anonymous – IP address, date and time of access, amount of data transferred, information about the browser and operating system used, etc.) are stored and processed for internal purposes related to the system and for statistical purposes.

   ● Processing of personal data: means any operation or set of operations performed on personal data or sets of personal data, with or without the use of automatic means, such as collection, recording, organization, structuring, storage, adaptation or modify, extract, consult, use, disclose by transmission, disseminate or otherwise make available, align or combine, restrict, delete or destroy.

2. Purposes and legal basis of processing your data:

According to Regulation (EU) 2016/679 and related legislation, the purposes for which we process your personal data strictly relate to the relationship between AGRO INFINITY SRL and the data subject. The information you provide us is treated with the utmost confidentiality and exclusively for the purposes for which it was collected.

Please see below the details of the purposes for which we process data and the legal basis:

2.1. Contracting and customer relationship management:

a. Accessing the website:

  Every time a user accesses a page in our online store and every time a file is opened, the access data is saved by us and partly by third parties in the form of protocol files. Each data set includes: the Internet page from which you access our page, IP address, date and time of access, customer request, http response code, amount of data transferred, information about the browser and operating system used by you.

b. Geographical location:

By means of geolocation, with the help of the IP address, it is technically possible to estimate the location of the Internet user. In order to be able to directly view the offers and articles of the nearest AGRO INFINITY SRL store and/or offers and articles intended for customers from a specific geographical area / specific country, the IP address is stored and used for the purpose of geographic localization. After the current session is completed, the IP address is not stored with us for the purpose of geo-location.

Note: Certain traffic data (such as IP addresses or other identifiers of the devices with which you access our site) may in certain circumstances be personal data and we will treat it as such.

c. Customer account data:

  When creating a customer account using the "new customer" option, your data will be saved in the AGRO INFINITY SRL company database. You have the possibility to request the deletion of your data and your customer account at any time. If you place an order on our website, the data will be processed for the purpose of successfully carrying out the sales process.

d. Data for placing an order:

  The stored personal data will be used for the purpose of carrying out contracts and processing your requests. After the completion of the contract or your request, your data is saved taking into account the retention periods according to fiscal and commercial legislation and where appropriate for the duration necessary to protect the Operator's rights.

e. Data for the newsletter service:

  When you provide your data to benefit from our newsletter service, your data is used by AGRO INFINITY SRL only for promotional and direct marketing purposes, information, sending messages, etc.

Through direct marketing actions we can keep you informed about our services and campaigns, respecting the legal provisions in force.

The use of data ceases as soon as you unsubscribe from the newsletter service. You have the possibility to cancel the newsletter service at any time and for free by: accessing the "Subscriptions" section of your account, checking the "Unsubscribe" option in the newsletter or sending an email to via which you expressly request to unsubscribe.

f. Communication by e-mail

We may use the data you have provided to us to send communications by message to the e-mail address. If you have signed up for some of our newsletters, we will send you this information to the email address you provided. You can unsubscribe from the newsletter at any time.

g. Subscriptions

For the purpose of providing services, delivering goods and making payments based on relevant contracts (including subscriptions), we may process your personal data, such as identification data, contact data, bank data. This processing is based on the performance of a contract to which subscribers are a party or a legal obligation imposed on us.

In order to conclude a subscription, the following data are collected: name, surname, age, address, phone number, email address, fax and bank data if payment is made by card.

h. Behavior control

AGRO INFINITY SRL is a community of civilized debate. We may use your personal data to prevent any activity that is illegal, prohibited on the site or that harms the activity of others on the site.

i. Contests

In connection with your participation in the various contests organized through our website, we may collect and process your personal data for the purpose of selecting winners, allocating prizes and centralizing statistical reports on consumers, as well as communicating with you and other persons in connection with the above.

Under the same conditions as shown, depending on the character or nature of a particular contest, we may also publish the photographs, video recordings, audio recordings or audiovisual recordings of you.

  ➢ LEGAL GROUNDS: the legitimate interest of the Operator to avoid online fraud and to ensure the general functionality of the site, the execution of a contract and the consent of the data subject, as the case may be.

2.2. Business Administration:

a. Cookies policy

To improve your online browsing experience, we use cookies that facilitate the use of the AGRO INFINITY SRL online store by visitors.

In general, the role of cookies is to ensure a quick and easy interaction between users and websites. Cookies are also used so that users can easily resume their activities at the next access to a previously visited website. Basically, cookies tell the server which pages should be shown to the user, without the user having to remember the pages he has visited or navigate the entire site from the beginning. Please see the Cookies Policy for detailed information.

b. Advertising

Our pages will display advertisements, many of which are influenced by your selections and preferences on the site and related accounts. For example, using information collected through cookies, demographic information from third-party sites and your activity on the site, we can publish advertisements that may be relevant to your preferences (see Cookie Policy.

c. Statistical analysis

We have a legitimate interest in understanding how our website works, how it is read and who our audience is. To do this, we aggregate data from multiple sources. We may use this data to improve certain functionalities, to modify sections or to provide you with the most relevant information in the best possible graphical form.

  ➢ LEGAL GROUNDS: the legitimate interest to constantly offer improved services to the users of the AGRO INFINITY SRL website, to maintain free access to our websites but without affecting our financial activity


• In the event that we intend to process your personal data for a purpose other than those mentioned above, we will provide you, prior to such further processing, with information regarding that secondary purpose and any relevant information.

• In cases where we will only process your personal data with your consent, we will ask for your consent separately, transparently, when you provide your personal data. Afterwards, you will be able to withdraw your consent at any time via the e-mail address, or to the postal address: Cluj-Napoca, Str. Liviu Rebreanu no. 2, bl. P19, et. 7, ap. 40, Cluj county, Romania to the attention of the data protection officer. However, the withdrawal of consent will not affect the lawfulness of any processing that took place before its withdrawal.

2.3. Recruitment activities:

  ● In order to quickly submit your application for one of the positions available within AGRO INFINITY SRL, you can use our online section created for this purpose and accessible at [url address of the recruitment page].

  ● We will use your data and documents exclusively to process your request, respectively to identify a corresponding position available within AGRO INFINITY SRL. They are saved in our database, are protected against unauthorized access and processed in accordance with the legislation in force on the processing of personal data.

  ➢ LEGAL GROUNDS: the consent of the person concerned.

3. Your rights as a data subject regarding the processing of personal data provided

3.1. The rights of the data subject and how they can be exercised

According to the GDPR Regulation, as a data subject you benefit from a number of rights, namely:

a. The right to information and access to personal data: the right to obtain a confirmation of whether or not personal data concerning you is being processed and, if so, access to said data.

b. The right to rectification: the right to request the Operator and to obtain, without undue delay, the rectification of inaccurate personal data concerning you and/or to obtain the completion of personal data that are incomplete, with the mention that in the case of a online account you can make these changes in person from the account data editing section.

c. The right to data erasure ("the right to be forgotten"): the right to obtain the erasure of personal data concerning you, without undue delay, if certain reasons mentioned in the GDPR Regulation apply.

d. The right to restriction of processing: the right to obtain the restriction of processing in certain cases.

e. The right to data portability: the right to receive your personal data and to transmit it to another operator.

f. The right to object: the right to object at any time to the processing of personal data concerning you, under the terms of the GDPR Regulation.

g. The right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects that concern or similarly affect you to a significant extent.

h. The right to file a complaint with the National Supervisory Authority for the Processing of Personal Data (ANSPDCP) in the situation where you consider that your data has not been processed in accordance with the legal provisions.

  ➢ How can you exercise these rights?

To exercise the rights mentioned above, please send a written, dated and signed request to the e-mail address:, or to the postal address: Cluj-Napoca, Str. Liviu Rebreanu no. 2, bl. P19, et. 7, ap. 40, Cluj county, Romania to the attention of the data protection officer.

  ➢ How soon do we respond to your requests?

Within a maximum of one month calculated from the receipt of your request, you will be provided with information on the actions taken or, where applicable, on the reasons why the requested measures cannot be taken.


• Please note that in order to comply with a request for access to personal data we will take all reasonable steps to verify the identity of the data subject.

• Also, according to the GDPR Regulation, the above-mentioned response period can be extended by a maximum of two months in the situation where it is necessary, taking into account the complexity and number of requests, we will inform you about this aspect, if will be the case.

4. Recipients or categories of recipients of personal data

Recipients who process personal data within the European Union have the obligation to comply with the same legal provisions, offering the same level of protection as the Operator.

Note: In the case of recipients with activity on the territory of the United States of America, the Operator guarantees that they are "Privacy Shield" certified and are considered by the European Commission as providing an adequate level of protection. The list of companies that adhere to the "Privacy Shield" is available on this website:

4.1. Transmission of data for the purpose of order processing

Personal data stored by AGRO INFINITY SRL are transmitted to our collaborators for the purpose of completing/delivering orders. For example, your data will be sent to the courier companies, if you opt for delivery of the order by courier.

If you select the option to pay online by paying with a bank card, it is important to know that this operation is carried out in a secure way on the website provided by the payment processor, and AGRO INFINITY SRL transmits to the processor to pay only data related to your order (AGRO INFINITY SRL does not access or process any personal data relating to the bank card).

4.2. Transmission of data for the purpose of operating the newsletter service

To be sure that this service works at the desired parameters, we use a third party specialized in the field of email delivery, namely the platform belonging to The Rocket Science Group. Its data protection policy can be found here:

You can always opt out of the newsletter service - either from your account - section name, or by pressing the "Unsubscribe" button in the received email, or by sending an email to expressly requesting unsubscribe.

4.3. Transmission to public institutions, courts, as well as competent authorities to investigate the commission of criminal acts

In special cases, when this is required by law, the company [name of store/site] may provide information about personal data to competent institutions.

4.4. Transmission to other third parties

In order to provide you with the best possible online experience, we are constantly working to improve/maintain the software programs used. In this sense, we have concluded development contracts with companies specialized in the field of programming and software maintenance.

4.5. Social Network Plugins

Our website uses "plugins" from social network operators (eg:,, other social networks). All social media plugins on our website are clearly and distinctly marked.

When accessing our websites that contain a social network plugin, your browser will make a direct connection to the server of the social network operator. The content of the plugin will be transmitted by the accessed server of the social network operator directly to your browser and will be integrated by it into the Internet page. By integrating the plugin, the social network operator receives the information that you have accessed our page. If a valid login session to a social network is in progress while visiting our website, the visit can be attributed to the respective user account. If you interact with the plugin, that information is transmitted to the social network operator and saved there.

If you wish to prevent the social network operator from collecting your data through our website, you must disconnect (ie "logout") from the social network operator's service before visiting our website.

You can also refuse the use of cookies by selecting the appropriate settings of your browser. Find out more by visiting the Cookies Policy page [link to the cookies policy page – How can I control cookies section]

Information on the purpose and volume of data storage as well as on further processing, use and the rights you benefit from, as well as setting possibilities can be found in the social network operator's data protection statements, which are not related to this data protection statement the data. Regarding the operator "facebook", you can find these directives at

4.6. Google Adwords/Analytics web analysis service

Our website uses the web analysis service "Google Adwords/Analytics" of Google Inc. for statistical purposes.

This website uses Google Analytics, a web analysis service provided by Google, Inc. ("Google"), which in turn uses cookies. The information generated by the cookie about your use of the website will be transmitted to and stored on Google servers in the USA.

If the anonymization of the IP address is activated, your IP will be shortened in the space of the member states of the European Union or of other third parties who are members of the European Economic Area. Only in exceptional cases will the entire IP address be transmitted to a Google server in the USA and shortened there. IP anonymization is enabled for this site. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, generate reports on website activity for website operators and provide them with other services related to website activity and internet usage.

The IP address that your browser transmits will not be associated with other data held by Google. You can refuse the use of cookies, by selecting the appropriate settings of your browser, but in this situation, you may no longer be able to use all the functionalities of the site. You can also opt out of using Google Analytics in the future by downloading and installing the Google Analytics Opt-out Browser Addon for your browser:

Note: Additional information is available on the pages: Google Analytics Terms of Service and Google Privacy & Terms.

5. Personal data retention period

In order to determine the period for which personal data will be processed and kept, we take into account the contractual duration until the fulfillment of the contractual obligations or the purpose and the archiving terms provided by the relevant legal provisions. If you would like more information about how long we keep your personal data, please contact us at

If we process your personal data based on your consent, this personal data will only be processed for the period provided for by your consent, unless you withdraw or limit your consent before the expiry of this period. In such cases, we will stop processing that personal data for the relevant purposes, subject to any legal obligation to process such personal data and/or our need to process such personal data for the purpose of exercising our legitimate rights (including the legitimate rights of other persons).\

6. Data security

Our website and our other IT systems are protected by technical and organizational measures against the access, modification or dissemination of your data by unauthorized persons as well as against the loss or destruction of your data.

You must always treat your access data confidentially and close your browser window when you finish visiting our website.

We use technical encryption procedures for the transfer of personal data. You can identify the transmission of encrypted data (https) by displaying a close symbol, e.g. displaying a key or lock symbol in the status bar of your browser.

7. Legal basis

For even more details, you can consult the legal basis:

• Regulation (EU) 2016/679 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (General Data Protection Regulation) (accessible at

• Law no. 506/2004 on the processing of personal data and the protection of private life in the electronic communications sector.

Top management undertakes that this privacy policy is respected by all employees, by implementing specific internal procedures/rules regarding the protection of personal data, according to the legal basis for their processing.

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